000 00357nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e73641
_aMAIN
041 _aEnglish
082 _a658.8 M534M
100 _aMercer, David
245 0 _aMarketing
250 _a2nd ed.
260 _aOxford
_bBlackwell
_c1995
300 _axvi, 560 p.
942 _cBK
999 _c101767
_d101767