000			00393nam a2200157Ia 4500
008			230917s9999||||xx |||||||||||||| ||und||
040			_e32071 _aMAIN
041			_aEnglish
082			_a658.8 S63M
100			_aSmith, P R
245		0	_aMarketing communications: An integrated approach
250			_a2nd ed.
260			_aLondon _bKogan Page _c1993
300			_axvi, 602 p.
942			_cBK
999			_c102051 _d102051