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040 _e102184
_aMAIN
041 _aEnglish
082 _a658.834 S47U
100 _aSzmigin, Isabelle
245 0 _aUnderstanding the consumer
250 _a1st ed.
260 _aNew Delhi
_bResponse Books
_c2003
300 _a202 p.
942 _cBK
999 _c109811
_d109811