000 00379nam a2200157Ia 4500
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040 _e102283
_aMAIN
041 _aEnglish
082 _a658.8 A41S
100 _aAaker, David A
245 0 _aStrategic market management
250 _a6th ed.
260 _aNew York
_bJohn Wiley
_c2002
300 _axiv, 338 p.
942 _cBK
999 _c110439
_d110439