000 00381nam a2200145Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e85693
_aMAIN
041 _aEnglish
082 _a659.1 S52P
100 _aSemenik, Richard J
245 0 _aPromotion and integrated marketing communications
260 _aAustralia
_bThomson
_c2002
300 _axxxvii, 582 p.
942 _cBK
999 _c114798
_d114798