000 00393nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e85815
_aMAIN
041 _aEnglish
082 _a658.8 J199M
100 _aJain, Subhash C
245 0 _aMarketing planning and strategy
250 _a6th ed.
260 _aAustralia
_bThomson Learning
_c2000
300 _axviii, 925 p.
942 _cBK
999 _c115213
_d115213