000 00418nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e85533
_aMAIN
041 _aEnglish
082 _a658.8 H615E
100 _aHoffman, K Douglas
245 0 _aEssentials of services marketing: Concepts, strategies and cases
250 _a2nd ed.
260 _aSingapore
_bDryden Press
_c2002
300 _a569 p.
942 _cBK
999 _c115221
_d115221