000 00435nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e102639
_aMAIN
041 _aEnglish
082 _a658.8 M715E
100 _aMcdonald, Malcolm
245 0 _aE- marketing: Improving marketing effectiveness in a digital world
250 _a1st, indian, 2001 ed.
260 _aDelhi
_bPearson Education
_c1999
300 _a163 p.
942 _cBK
999 _c117229
_d117229