000 00406nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e103205
_aMAIN
041 _aEnglish
082 _a659.1 Y48I
100 _aYeshin, Tony
245 0 _aIntegrated marketing communications: the holistic approach
250 _a1st ed.
260 _aNew Delhi
_bButterworth
_c2002
300 _a554p p.
942 _cBK
999 _c119321
_d119321