000 00394nam a2200145Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e103288
_aMAIN
041 _aEnglish
082 _a658.83 S26I
100 _aShaw, Robert
245 0 _aImproving marketing effectiveness: methods and tools that work best
260 _aLondon
_bProfile Books
_c2001
300 _avi,243p p.
942 _cBK
999 _c119370
_d119370