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040 _e108418
_aMAIN
041 _aEnglish
082 _a658.827 K141B
100 _aKapoor, Jagdeep
245 0 _aEighteen brand astras: Using brand abilities as weapons for CRISP brand building
260 _aNew Delhi
_bResponse Books
_c2003
300 _a134 p.
942 _cBK
999 _c119644
_d119644