| 000 | 00424nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 230917s9999||||xx |||||||||||||| ||und|| | ||
| 040 |
_e102960 _aMAIN |
||
| 041 | _aEnglish | ||
| 082 | _a659.1 J71W | ||
| 100 | _aJones, John Philip | ||
| 245 | 0 | _aWhat's is in a namez: advertising and the concept of brands | |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi _bPrentice Hall of india _c2003 |
||
| 300 | _a308p p. | ||
| 942 | _cBK | ||
| 999 |
_c122251 _d122251 |
||