000 00387nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e140936
_aMAIN
041 _aEnglish
082 _a659.1 D912P
100 _aDuncan, Tonu
245 0 _aPrinciples of advertising and IMC
250 _a2nd ed.
260 _aNew Delhi
_bTata McGraw-Hill
_c2007
300 _a733p p.
942 _cBK
999 _c137587
_d137587