000 00391nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e139956
_aMAIN
041 _aEnglish
082 _a659.1 O9A
100 _aO'Guinn, Thomas C.
245 0 _aAdvertising and integrated brand promotion
250 _a4th ed.
260 _aAustralia
_bThomson
_c2006
300 _a781p p.
942 _cBK
999 _c138897
_d138897