000 00384nam a2200145Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e139954
_aMAIN
041 _aEnglish
082 _a659.1 C826I
245 0 _aIntegrated advertising, promotion and marketing communications
250 _a3rd ed.
260 _aDelhi
_bPearson Education
_c2007
300 _a537p p.
942 _cBK
999 _c138991
_d138991