000 00418nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e126198
_aMAIN
041 _aEnglish
082 _a659.1 C626I
100 _aClow, Kenneth E
245 0 _aIntegrated advertising promotion and marketing communications
250 _a3rd ed.
260 _aNew Delhi
_bPearson Education
_c2009
300 _a537 p.
942 _cBK
999 _c143552
_d143552