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040 _e166320
_aMAIN
041 _aEnglish
082 _a658.827 K141T(2)
100 _aKapoor, Jagdeep
245 0 _aTwenty four brand mantras: Finding a place in the minds and hearts of consumers
250 _a2nd ed.
260 _aNew Delhi
_bResponse Books
_c2009
300 _aix, 103 p.
942 _cBK
999 _c153379
_d153379