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040 _e174734
_aMAIN
041 _aEnglish
082 _a658.827 D357F(2)
100 _aChernatony, Leslie de
245 0 _aFrom brand vision to brand evaluation: The strategic process of growing and strengthening brands
250 _a2nd ed.
260 _aNoida
_bElsevier
_c2008
300 _axviii, 318 p.
942 _cBK
999 _c153743
_d153743