000 00396nam a2200145Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e175447
_aMAIN
041 _aEnglish
082 _a658.81 S52M
100 _aSmith, Brian D
245 0 _aMaking marketing happen: How great companies make strategic planning work
260 _aNew Delhi
_bElsevier
_c2007
300 _a377 p.
942 _cBK
999 _c153759
_d153759