000 00399nam a2200145Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e191241
_aMAIN
041 _aEnglish
082 _a658.80072 M145M
100 _aMcDonald, Malcolm
245 0 _aMarketing accountability: How to measure marketing effectiveness
260 _aNew Delhi
_bKogan Page
_c2009
300 _ax, 293 p.
942 _cBK
999 _c162895
_d162895