000 00435nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e191242
_aMAIN
041 _aEnglish
082 _a659.1 H116A(2)
100 _aHackley, Chris
245 0 _aAdvertising and promotion: An integrated marketing communcations approach
250 _a2nd ed.
260 _aLondon
_bSage Publications
_c2005
300 _axvii, 333 p.
942 _cBK
999 _c162926
_d162926