| 000 | 00424nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 230917s9999||||xx |||||||||||||| ||und|| | ||
| 040 |
_e194296 _aMAIN |
||
| 041 | _aEnglish | ||
| 082 | _a659.1 S62I(8) | ||
| 100 | _aShimp, Terence A | ||
| 245 | 0 | _aIntegrated marketing communication in advertising and promotion | |
| 250 | _a8th ed. | ||
| 260 |
_aBelmont _bCengage Learning _c2010 |
||
| 300 | _axx, 688 p. | ||
| 942 | _cBK | ||
| 999 |
_c164870 _d164870 |
||