000 00365nam a2200145Ia 4500
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040 _e213967
_aMAIN
041 _aEnglish
082 _a659.1 K96I
100 _aKumar, Niraj
245 0 _aIntgrated marketing communications
260 _aNew Delhi
_bHimalaya Publishing
_c2009
300 _a642 p.
942 _cBK
999 _c171267
_d171267