000 00420nam a2200145Ia 4500
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040 _e212177
_aMAIN
041 _aEnglish
082 _a658.812 G959M
100 _aGupta, Sunil
245 0 _aManaging customers as investments: The strategic value of customers in the long run
260 _aNew Delhi
_bPearson Prentice Hall
_c2008
300 _a2005 p.
942 _cBK
999 _c172882
_d172882