000 00382nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e206034
_aMAIN
041 _aEnglish
082 _a658.83 K96E(2)
100 _aKumar, V
245 0 _aEssentials of marketing research
250 _a2nd ed.
260 _aNew York
_bJohn Wiley
_c2002
300 _axix, 353 p.
942 _cBK
999 _c176209
_d176209