000 00364nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e73623
_aMAIN
041 _aEnglish
082 _a658.8 M874M
100 _aMoyer, Reed
245 0 _aMacro marketing
250 _a2nd ed.
260 _aNew York
_bJohn Wiley
_c1978
300 _axii, 201 p.
942 _cBK
999 _c215595
_d215595