000 00520nam a2200181Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
020 _cGBP71.99
040 _e238791
_aMAIN
041 _aEnglish
082 _a659.1 C626I(7)
100 _aClow, Kenneth E
245 0 _aIntegrated advertising, promotion and marketing communications
250 _a7th ed.
260 _aBoston
_bPearson Education
_c2016
300 _a496 p.
500 _a2661 09/03/2017 PBA17/1878 09/03/2017 IMSAR (Dev. & Research)
942 _cBK
999 _c21892
_d21892