000			00377nam a2200145Ia 4500
008			230917s9999||||xx |||||||||||||| ||und||
040			_e73671 _aMAIN
041			_aEnglish
082			_a658.8 K454P
100			_aKerin, Roger A
245		0	_aPerspectives on strategic marketing management
260			_aBoston _bAllyn and Bacon _c1980
300			_axii, 493 p.
942			_cBK
999			_c225184 _d225184