000 00650nam a2200181Ia 4500
008 230921s9999||||xx |||||||||||||| ||und||
020 _a978-3-319-20182-5
022 _a2198-7254
041 _aEN
100 _aFrancisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
245 0 _aAdvances in National Brand and Private Label Marketing
250 _a2015
260 _c2015
_bSpringer International Publishing
440 _aSpringer Proceedings in Business and Economics
856 _uhttps://doi.org/10.1007/978-3-319-20182-5
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-20182-5
942 _cEB
999 _c286223
_d286223