000 | 00650nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 230921s9999||||xx |||||||||||||| ||und|| | ||
020 | _a978-3-319-20182-5 | ||
022 | _a2198-7254 | ||
041 | _aEN | ||
100 | _aFrancisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman | ||
245 | 0 | _aAdvances in National Brand and Private Label Marketing | |
250 | _a2015 | ||
260 |
_c2015 _bSpringer International Publishing |
||
440 | _aSpringer Proceedings in Business and Economics | ||
856 | _uhttps://doi.org/10.1007/978-3-319-20182-5 | ||
856 | _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-20182-5 | ||
942 | _cEB | ||
999 |
_c286223 _d286223 |