000 00382nam a2200145Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e75420
_aMAIN
041 _aEnglish
082 _a658.8 B456R
100 _aBerman, Barry
245 0 _aReadings in marketing mangement: A strategic perspective
260 _aNew York
_bJohn Wiley
_c1984
300 _axiii, 478 p.
942 _cBK
999 _c46470
_d46470