000			00375nam a2200145Ia 4500
008			230917s9999||||xx |||||||||||||| ||und||
040			_e124953 _aMAIN
041			_aEnglish
082			_a659.1 L787A
100			_aLodish, Leonard M
245		0	_aAdvertising and promotion challenge
260			_aNew York _bOxford University Press _c1986
300			_a188p. p.
942			_cBK
999			_c59638 _d59638