000 00380nam a2200157Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e74765
_aMAIN
041 _aEnglish
082 _a659.1 S82S
100 _aSchultz, Don E
245 0 _aStrategic advertising campaigns
250 _a2nd ed.
260 _aChicago
_bCrain Books
_c1984
300 _axii, 532 p.
942 _cBK
999 _c59722
_d59722