000 00370nam a2200145Ia 4500
008 230917s9999||||xx |||||||||||||| ||und||
040 _e73678
_aMAIN
041 _aEnglish
082 _a658.8 L221E
100 _aLancaster, Geoffrey
245 0 _aEssentials of marketing: Text and cases
260 _aLondon
_bMcGraw-Hill
_c1988
300 _aviii, 430 p.
942 _cBK
999 _c77929
_d77929